County tourism marketing campaign
Summary
The county launched its first dedicated video ad campaign, "This Is Living," targeting visitors from Rochester, Buffalo, Syracuse and a four-hour drive radius. The goal is more visitors, more village foot traffic, and more occupancy tax revenue, with a Market New York grant sought to expand in 2027.
At a glance
- Total mentions
- 2
- Last 30 days
- 2
Discussed at 1 meeting in the last 60 days; most recently Oct 28, 2026.
Impact analysis
Baseline promotional funding is built into the 2027 tourism budget, with additional grant funding sought to expand placements.
Local breweries, restaurants, lodging operators and event organizers benefit from increased visitor traffic.
Mentions & discussions (1)
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