Briad Development Traveler Center on Big Tree Road
Summary
The approved Briad traveler center sits near Highmark Stadium, where Big Tree Road already clogs on event days. The board required the applicant to work with the Traffic Safety Advisory Board on a special-event traffic mitigation plan before opening, and to come back if DOT rejects either driveway.
At a glance
- Total mentions
- 8
- Last 30 days
- 2
Rising — discussed at 3 meetings since Oct 7, 2026, up from 0 in the two months before.
Impact analysis
New commercial development could add to the town's tax base, though traffic impacts at the busy intersection remain a question.
Travelers and event-goers get new food and fuel options; the town gains a sidewalk connection along Big Tree Road.
Residents along the corridor may face added traffic on event days, which the mitigation plan is meant to address.
Mentions & discussions (8)
Planning Board (Regular) - Nov 4, 2026
The approved Briad traveler center sits near Highmark Stadium, where Big Tree Road already clogs on event days. The board required the applicant to work with the Traffic Safety Advisory Board on a special-event traffic mitigation plan before opening, and to come back if DOT rejects either driveway.
Planning Board (Regular) - Oct 21, 2026
A developer wants to build a small traveler center with fast-food restaurants and fuel pumps at Southwestern Boulevard and Big Tree Road. Residents will have a chance to share their thoughts during a public hearing.
Briad Development LLC Small-Scale Traveler Center Rezoning from C-1 to C-2
Planning Board (Regular) - Oct 7, 2026
A commercial project featuring a Circle K convenience store, gas pumps, and fast-food restaurants was reviewed for site plan and special use permit approval.
Town Board (Regular) - Apr 27, 2026
Bryant Development LLC won approval to rezone 4.14 acres from C1 to C2 for a small-scale travel center featuring a fuel station and quick-service restaurants. While supporters highlighted strict environmental and site conditions, opponents argued it would worsen traffic and add an unnecessary gas station across from an existing one.
Town Board (Regular) - Mar 9, 2026
A developer is seeking to rezone 4.14 acres at Southwestern Boulevard and Big Tree Road from C-1 to C-2 to build a Circle K travel center with gasoline pumps and fast-food restaurants. Neighbors raised significant concerns about traffic congestion, construction noise, and game-day bottlenecks near the Bills stadium.
Town Board (Regular) - Feb 9, 2026
Briad Development is proposing a small-scale travel center with a gasoline station and fast-food restaurants on a 4.14-acre site. The town board has scheduled a public hearing for March 9, 2026, to gather public input.
Planning Board (Regular) - Feb 4, 2026
A developer wants to rezone 4.1 acres at Southwestern Boulevard and Big Tree Road from C-1 to C-2 to build a Circle K travel center with fuel pumps and restaurants. The planning board recommended approval with conditions for landscape buffers and traffic review.
Related development
Briad Development Traveler Center
Expected to increase commercial activity and traffic at a major intersection.
Small-scale traveler center with QSRs and fuel stations
The project adds a sidewalk along Big Tree Road and requires a stadium-event traffic plan before opening — but neighbors on the busy corridor will see more traffic if both driveways are approved by DOT.
SW Blvd and Big Tree Road Traveler Center
Will bring commercial development and gas services to the intersection, while undergoing SEQR and planning reviews.
Circle K Travel Center Rezoning
Will bring commercial investment and retail options but raises traffic and congestion concerns for neighboring residents.
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